William Shakespeare once said “The eyes are the window to your soul.” I also believe they are the window to your authentic self. When I see a portrait or a headshot, I’m immediately drawn to the eyes. If the eyes have a blank stare or a “deer in headlights” look, I know the person is being inauthentic. And that’s not their fault! It’s the photographer’s job to help draw out that authentic smile. It can be tough to do and it does require cooperation and energy from the subject as well.

Take a look at the photos below. The one on the left is a nice photo. She has a very pleasing smile and upon first glance, you may not notice anything off about it. Now look at the photo on the right. A similar smile but now look at the eyes. Her eyes are smiling! She looks genuinely happy. She looks authentic. She looks like someone I’d like to do business with.

authentic headshot

Next time you smile for the camera, think about smiling with your eyes and see what a difference it makes. Let your authentic self shine.

Leave a Reply